The most efficient way


I love productivity tips.

I love learning how to be fast, efficient, how to focus my work on the 20% that will give me 80% of results.

Or how to cut out and delegate and the 80% of the work that doesn’t use my full skills.

It’s smart and most of all, efficient.

Efficiency seems to be the driving force behind modern-day savants like Tim Ferris, Tony Robbins, the wiz kids at the Integral Center, and most high-achieving entrepreneurs.

I have heard Tim Ferris say in one of his podcasts that we must think like engineers, repetition of is a waste, specially when you can automate it and export it, so somebody else (a low-paid worker in India, or a robot) can do it.

Focus on your strengths, not your weaknesses.

My inner entrepreneur rejoices in this. Yes.
Focus on what’s most important.
Cut out the rest.

But is there a modernist shadow here?

What if repetition (such as beautiful, sweaty, hard agricultural work, or weaving an intricate ancestral rug) is not a burden, but a way of being that makes us human?

I have this belief that we reached the apex of human development in our tribal, indigenous and traditional ways. Our ancestors got it right.

Then Empire forces came in, Industrial Revolution brought mechanization of labor, people moved to factories, and computer (in my animist eyes, living entities as well) started taking over. But the extra time not only didn’t make the larger populus financially richer, it seems it has left the majority of us with a hole in our stomach and a sense of loneliness (“where are my people”), purposelessness (“what am I here to do?”), and homelessness (“where do I belong?”).

We have a lot of fast, cheap stuff, but we ain’t happier.
It’s almost as if the stuff that surround us, is not really…ours.
It doesn’t belong to us.
It doesn’t know us.

Our hands didn’t make most of the stuff we own, and we haven’t been taught to take the time to truly, slowly, learn where each piece came from, therefore enriching its significance once in our possession.

When we buy rugs, computers, paintings, songs, clothes, food…we buy experiences. They feed us and give us a sense of special belonging, even if for a fleeting moment, in the chaos of a fast-paced modern world that seems to have lost its Soul.

What does this have to do with entrepreneurship?

I dream of finding, and I am not sure how it will be possible, a way to bridge, or mediate, the indigenous lifeways (the understanding of time, slowness, community, space, relationship with everything) and entrepreneurial hacks to live in a modern world.

How will we do this?

Stick around, and explore with me.

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